The PGA Tour partnered with Amazon Web Services (AWS) to create a new and vast viewing experience.
The idea, to eventually have the ability to show every shot hit in a golf tournament that is being broadcast as well as create a “data lake” of archived material from the past century of the PGA Tour. While this may mean that you can follow your favorite golfer du jour for an entire round, there may be more to this than meets the eye.
Enter the world of non-fungible tokens. An NFT acts as a non-duplicable digital certificate of ownership for any assigned digital asset.
In layman's terms, own 10 seconds of Tiger Woods infamy as a video highlight.
We are purely speculating here but what does this all mean? Well, you could buy and sell some of golf’s greatest shots and moments. Think of some of the more memorable shots, where does your mind go:
- Oh wow, in your life have you seen anything like that?
- Maybe…yes sir!
- The Bear has come out of hibernation
- A simple “Hello Friends”
As a fan of the game, you could actually own these memories in a tangible manner with the possibility of selling your collectible for cold hard cash.
While that thought is certainly tantalizing, one thing that is not immediately apparent, many of these shots are from events that are not “property” of the PGA Tour per se. Many of these “greatest ever” shots and memories are all found with golf’s other “property curators”:
- Augusta National (The Masters...sooooo many to choose from)
- The Royal & Ancient (Peter Jacobsen tackles streaker)
- The USGA (Tiger ties...2008 US Open)
- The PGA (Ian Poulter's crazy eyes...Ryder Cup)
One large event that would be on board is The Player’s Championship which has had its share of remarkable moments:
While there may not be much of a digital market for your back foot, quail high slice into a gaggle of geese, but know full well that there will be—eventually— a market to own and monetize great and memorable shots from the world’s finest golfers.
Which one do you have your eye on? Let us know here email@example.com